Birkdale School > Club Peak

Club Peak:

A Marketing Consulting Group started by a group of Yr 7s.

Product:

A marketing campaign (with a branded image using our logo) to increase the awareness of activities and events available in the Peak District National Park for youth, nineteen and under. Our target market falls into an area where approximately a 1/3 of the country’s population live.

Business Objective:

To launch a ‘Club Peak’ branded product line developed from working with other local school manufacturing businesses and an advertising campaign using social media that will increase the awareness and ‘participaction’ of people living and visiting in and around the Peak District. The key to our strategy success is that we can offer our client a very unique approach to marketing to the younger population because we too are the younger population and who better to understand the market we are targeting than those who are part of the target market.

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Charlie Fletcher
John Bateman, Christopher Von fay Sibenburgen, Lewis Buckley,Sam Pickup, Josh Antcliff,Charlie Fletcher and the Manufacturing Teams from the City School and Forge Valley